Deliveroo Editions, the new food delivery platform
It is called Deliveroo Editions, and it is the new frontier in food delivery. This company founded by Will Shu has launched a service to deliver food “wherever it is requested” by creating pop-up kitchens set up specifically for delivery.
In fact, the kitchens created with Deliveroo restaurant partners will only offer items available for home delivery. These hubs will help restaurants that can’t keep up with all of the orders they receive and want to expand their delivery area. Therefore, in Deliveroo kitchens, dishes will be prepared in the same way as in the restaurant one would like to order from, even if that restaurant is far away.
The company will offer its restaurant partners custom kitchens, local marketing support and fleets of riders. All businesses will have to do is set up their kitchens meant for preparing delivery orders.
For now, Deliveroo Editions is only available in the United Kingdom, but it is set to launch in France, Australia, Singapore, Dubai and Hong Kong by the end of 2017.