Ferrero has opened an innovation center in Singapore
Ferrero has launched the group’s first Asian innovation center, in Singapore. The center is to be home to various strategic innovation functions in the health and nutrition industries as well as in terms of new ingredients, product research and development, consumer insights and long-term research initiatives. With support from the Singapore Economic Development Board (EDB), the center will employ a multidisciplinary team of experts in food science, biotechnology, nutrition, consumer insights and material science and design.
The Singapore Innovation Center was officially inaugurated on June 14 by CEO Giovanni Ferrero (pictured) in one of the science parks in the heart of one of the most important innovation ecosystems in the world. “The new center,” announced the confectionary giant in a release, “was created to strengthen Ferrero’s global position as a leader in innovation.” More than 70 people will be employed there.
Ferrero is already present in Asia with two production facilities in China and India, as well as facilities in Australia, Turkey and Russia and a widespread sales network. The decision to establish the Innovation Centre in Singapore, which is a complement to the Pietro Ferrero Research Center in Alba, Italy, is due to the strategic position of the country and the important role it plays in worldwide scientific research. Singapore has, among other things, the Agency for Science, Technology and Research and a variety of important universities.
“Singapore,” continues the release, “is a dynamic and innovative environment, bringing together scientific talent and resources, with a variety of Asian consumer demographics. This makes for the perfect platform for experimenting with new technologies and ingredients, with the objective being to develop and test new products in a market of strategic importance for Ferrero.”