Lunch Delivery, Carrefour buys Dejbox
With this acquisition, Carrefour expands its e-grocery offerings to include both a new product segment (ready-to-eat meals) and a new customer base (B2E, or the business-to-employee market). Its ambition is to become the leader in the Food Transition for all by providing an active clientele with balanced, everyday meals at prices that everyone can afford.
Founded in 2015 by Adrien Verhack and Vincent Dupied, Dejbox is an online canteen for business employees. They can choose their lunch from a wide range of fresh, cooked and seasonal dishes for the cost of a restaurant voucher (€5.90 to €8.90) and have it delivered to their workplace at no charge.
Operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble, plus hundreds more towns and cities located near those metropolises, the startup delivers over 400,000 meals each month. Its growth has been spearheaded by more than 300 workers, including 140 food preparers and delivery personnel employed directly by Dejbox – a factor that sets the company apart from other meal delivery platforms that rely heavily on gig-economy workers.
As part of the Carrefour Group, Dejbox will be able to expand its French operations at a rapid pace and very quickly move into international markets as well.