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venerdì 20 nov 2020
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Richard Ginori lands on WeChat too

Richard Ginori lands on WeChat too

Richard Ginori takes a new step forward in its digital growth, opening its own official account on WeChat, the most important and widely used Chinese multi-function platform in the world. Used for chatting, browsing,buying and paying online, WeChat has a monthly base of more than 1 billion active users and a penetration exceeding 93% of the population in the biggest cities of the country.
Thanks to this tool, Richard Ginori  – since 1735 the expression of Italian of pure porcelain – further reinforces its competitiveness in the Chinese luxury market that, according to estimates, will have a total value of approximately 160 billion euros in 2025.

The opening of the new account is an integral part of the digitalisation and internationalization strategy of Richard Ginori.

The company enters the Chinese market thanks to an agreement with Tencent Group, owner of WeChat.

“Richard Ginori is a brand with 285 years of history, projected into the future, both international and exclusive. In this view, the new account is strategic to create a direct connection with the Chinese consumer. Our goal is to further introduce the Richard Ginori soul also in China. We are certain that the opening of the account will help improve the dialogue and make the brand experience more enveloping and exciting” declared Alain Prost, chairman and ceo of Richard Ginori.

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