Richard Ginori lands on WeChat too
The opening of the new account is an integral part of the digitalisation and internationalization strategy of Richard Ginori.
The company enters the Chinese market thanks to an agreement with Tencent Group, owner of WeChat.
“Richard Ginori is a brand with 285 years of history, projected into the future, both international and exclusive. In this view, the new account is strategic to create a direct connection with the Chinese consumer. Our goal is to further introduce the Richard Ginori soul also in China. We are certain that the opening of the account will help improve the dialogue and make the brand experience more enveloping and exciting” declared Alain Prost, chairman and ceo of Richard Ginori.